Market for eco

Market for eco The hospitality industry is increasingly adopting green strategies as part of its corporate strategy. This need stems from the realization, among hotel owners, that they have a part to play in making the world more sustainable. Perhaps another key driver that is primarily responsible for this move is response to customer needs. Buyers, now more than ever before, are aware of man’s impact on the planet.Advertising We will write a custom research paper sample on Market for ecos of the firms that have achieved this certification include Hotel Alantico in Portugal and Sunwing Resort in Greece. Several global brands are using the green strategy in huge proportions. One such organization is Marriot, which has a conglomerate of about 300 hotels worldwide. The hotel has established LEED certification for some of its hotel buildings. Here the hotels abide by strict sustainability standards. It plans on doing the same for the rest of its branches by 2015. Other relatively smalle r hotel chains have also embraced the strategy and are located in different parts of the world. For instance, Six senses is a hotel in Con Dao Vietnam. It is committed to environmental sustainability by purchasing building materials from sustainable sources. The hotel also changes its ventilation system in order to accommodate them. Hotel Tierra in Chile is yet another hotel that relies on local labor for all its furnishings. The building’s walls are made of wood so as to control internal temperature without using artificial heaters. In Puerto Rico, the country has a hotel called Hix island, which uses solar to power the facility.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, it collects rain waters and also tackles grey water. Kenya has a hotel known as Campi ya Kanzi. It is solar-powered, and all the parts of the building came from naturally-fallen trees (Petronzio 26). Options vary on how a hotel can choose to execute its eco strategy. Some competitors prefer to focus mostly on operational aspects while others take a more holistic approach. The building as well as the materials used to furnish the hotel may become the preferred option. Even interactions with locals can become part of one’s strategy. The more holistic a hotel is, the more marketable it becomes to eco-travelers. Statistics indicate that although several ecohotels exist, it is mostly the large hotel chains that appear to dominate this industry (Grigoras 3). Scientists explain that their propensity to go for eco-strategies stems from their economies of scale. Many large hotels buy supplies in bulk. Furthermore, some of the cost savings that stem from energy preservati on or water conservation are better-felt by large hotel chains. This advantage means that they are more likely to stick to the strategy, and this will lead to better marketing of the same. When an organization can boast of greater use of eco friendly products, it is likely that it will impress more eco-conscious travelers than those that only use green strategies to a smaller degree. Large hotel chains may be the dominating party in the eco-hotel industry. However, not all consumers are interested in large chains. Environmental travelers want family-friendly and cozy atmospheres that do not replicate images of large-scale hotel chains. They prize facilities that are as close to the environment as possible. Therefore, if an independent hotel can commit to environmental principles, but still stay small and comfortable, then it will provide added advantages to buyers. This combination of qualities will make an impact in the eco-hotel industry. The marketing plan will fulfill the gap in the competitive landscape. It will be a refreshing alternative to the modern hotel designs that have crowded the hotel industry. Travelers want intimate locations that are as close to nature as possible. Therefore, these qualities will make the proposal a tangible solution to the current environment. Grigoras, Oana. Chain hotels go green easier than independent competitors. 2013. Web. Orams, Mark. Types of Ecotourism. Wallingford: CABI Publishing, 2001. Print. Petronzio, Matt. 30 gorgeous eco-friendly hotels. 2013. Web. Wall, Geofrey. â€Å"Ecotourism: Change, impacts and opportunities.† Bulletin 5(2007): 108 -118. Print. Weaver, David and Laura Lawton. â€Å"Twenty years on: the state of contemporary ecotourism research.† Tourism Management 28(2007): 1168–1179. Print.